About This Brand:
Nice Ice is a mock food truck brand I created as a conceptual client. The concept: an ice cream truck with a nostalgic, retro-Americana feel—without being overly patriotic.

The Work:
With no existing brand to work from, I built Nice Ice from the ground up. I designed the logo, truck mockups, and packaging options to reflect a vintage summer vibe that feels fun, bold, and family-friendly. The color palette of red, white, and blue was intentionally softened and stylized to avoid cliché and instead evoke memories of boardwalks, fireworks, and 4th of July popsicles.

Why It Works:
This piece shows my ability to build a full brand identity from scratch, with strong attention to tone, audience, and visual cohesion. It also demonstrates how even a playful brand can be rooted in intentional strategy and design thinking.