About This Brand
Simple Clean is a mobile car detailing business based in Colorado Springs. Owner Jake came to us looking for help growing his client base but wasn’t sure where to start.
The Work
After a full brand audit and competitor research, it was clear Simple Clean needed a complete rebrand to stand out. Most local detailers relied on dark, heavy visuals—black, red, metallics, and the same tired car icons. We created a fresh, modern identity with clean lines, bold typography, and a cool-toned palette of blues, black, and white that evokes trust, clarity, and professionalism.
From there, we designed a clean, high-performing website from scratch and handled all the photography and video production for the brand. The site was built not just to look good, but to make booking easy and intuitive for clients. I also created marketing materials like business cards, loyalty punch cards, and door hangers to drive local reach.
On social media, Simple Clean had only one outdated post when we started. We took over management and now post consistent, high-quality content (2–3 posts/reels a week), plus seasonal ads. Our campaigns have reached over 25,000 potential customers and significantly increased profile engagement and website clicks.
Why It Works
From the start, this project was about more than just making things look “clean.” It was about building a brand that felt trustworthy, modern, and approachable—something that could genuinely compete in a saturated industry where most detailing businesses rely on the same visual language (dark tones, harsh lines, and uninspired logos).
By leaning into a fresher, more professional identity, Simple Clean now visually communicates exactly what it delivers: high-quality detailing that’s simple, straightforward, and worth paying for. The cool-toned color palette reflects cleanliness and calm, while the name and logo treatment feel effortless and memorable—designed to be easily recognized whether on a business card or car magnet.
The website was built with user experience in mind. Every page was intentionally laid out to make booking services easy and intuitive. We focused on building trust with real photography, service descriptions that were clear but not overwhelming, and a brand voice that felt confident but still friendly.
Social media content was another critical piece. Instead of stock graphics or generic car photos, we use real photos and videos from Jake’s work to highlight what makes his detailing services different. Content is customized by season and service—so we’re not just posting to post, but using social to actually drive leads and brand awareness.
This project is a great example of how intentional design, strategy, and consistent branding across platforms can elevate a small local business, build credibility, and ultimately help it grow.
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